Is your company or brand considering sponsorships focused on impacting an affluent audience? Or just trying to understand the affluent focused sponsorship landscape? With many passions over-indexing for the affluent and specific events/properties catered exclusively to affluent target audiences, sponsorship takes many forms. The below outlines key sponsorship opportunities focused on the New York City market, the largest DMA of the affluent within the United States. If the sponsorship opportunity is hyperlinked, click to learn more.
CULINARY SPONSORSHIP OPPORTUNITIES
Michelin – The Michelin Guide
Today, the remarkable foresight of the founding Michelin brothers has given the company a vocation that is as relevant in 2018 as it was in 1900 – namely, to make driving, tourism and the search for unforgettable experiences available to all. Sponsors of NYC’s Michein Guide include United Airlines, San Pellegrino and Lavazza.
James Beard Foundation
The James Beard Foundation's mission is to celebrate, nurture, and honor chefs and other leaders making America's food culture more delicious, diverse, and sustainable for everyone. Towards this end, chefs are invited to “perform” at The James Beard House (in NYC) by presenting dinners to Foundation members and the public. Key sponsors have included American Airlines, Hyatt, San Pellegrino and Lavazza.
With 13 restaurants in New York City and another 11 around the world, this restaurant group is constantly developing fresh concepts, while adapting to and impacting the global culinary landscape.
FINE ARTS SPONSORSHIP OPPORTUNITIES
The Museum of Modern Art is committed to sharing the most thought-provoking modern and contemporary art. Key multi-year sponsors have included VW, UNIQLO and Target.
The Met presents over 5,000 years of art from around the world for everyone to experience and enjoy. The Museum lives in three iconic sites in New York City—The Met Fifth Avenue, The Met Breuer, and The Met Cloisters. Key corporate supporters have included AXA, Citi and Morgan Stanley.
PERFORMING ARTS SPONSORSHIP OPPORTUNITIES
The Metropolitan Opera
The Metropolitan Opera is a vibrant home for the most creative and talented singers, conductors, composers, musicians, stage directors, designers, visual artists, choreographers, and dancers from around the world. Key sponsors include Rolex, Bank of America and Yamaha.
The Shubert Organization
The Shubert Organization is America's oldest professional theatre company and the largest theatre owner on the Broadway.
Broadway.com features online theater ticketing and phone sales for every Broadway show and most off-Broadway shows. Key sponsor of Broadway.com is Mastercard.
New York City Ballet
Based out of Lincoln Center, NYC Ballet is one of the foremost dance companies in the world, with a roster of nearly 100 extraordinary dancers.
TRAVEL, LEISURE & OTHER SPONSORSHIP OPPORTUNITIES
Inspirato manages, staffs and maintains a collection of the world's most exclusive luxury vacation homes. Key sponsors have included Cadillac, LG Electronics and Vitamix.
RAND Luxury is an International event-production company that caters to the world’s finest luxury brands. Key event sponsors have included Ferrari, Rolls-Royce and Aston Martin.
Robb Report is synonymous around the world with affluence, luxury, and the best of the best. Key sponsors have included Borro Private Finance, Delta Private Jets and Four Seasons Private Residences.
Monticello Motor Club
Just 90 minutes from New York City, Monticello Motor Club features 4.1 miles of smooth race-grade asphalt. From luxury and high-performance additions to our rental fleet to exclusive off-site events, MMC’s corporate partners help provide members with special benefits reserved exclusively for them. Key sponsors have included BMW, Polaris and Wings Air Helicopters.
The sponsorship ecosystem is vast and thus Sponsorship Alignment Directory may not include all sponsorship opportunities. Do you have affluent sponsorships to add to the directory? Feel free to send in information via our sponsorship submission form.