Sponsorship is a unique form of marketing. It differs vastly from how one brand uses it to the next, but is used by small businesses and Fortune 500 companies alike. Sponsorship provides an avenue and authority to speak to a specific audience. Sponsorship alignment is all about finding the best fit sponsorship property (or properties) to drive marketing objectives through impacting the right audience with the right message using the right channels.


For brands, better understand what sponsorship opportunities exist based on core criteria by utilizing our sponsorship directory.

Learn More


For rights holders, send in information on why your platform is a strategic fit for brands to consider for sponsorship alignment.

Learn More

About The Site

From grassroots festivals to multi-city concerts to sport leagues, sponsorship takes many forms. In the vast sponsorship ecosystem, it can be difficult to take a holistic view of local, regional and national sponsorship opportunities across sports, entertainment, lifestyle and other areas. The purpose of this site is to provide general thought leadership on the sponsorship industry and provide brands with a hassle-free space to view sponsorship opportunities that align with their criteria and objectives through our sponsorship directory.

This site is currently built as a sponsorship directory and is not intended to take a commission, but rather to be a resource for all things sponsorship.


Looking for Sponsorship Insights?

Take a look at our blog for news and general thought leadership across the sponsorship industry.